In this video Kate Paine describes the top 11 tips to differentiate your profile so that you can stand out amongst your peers on LinkedIn. “If you want to stand out with the crowd, give people a reason not to forget you.” This quote from Richard Branson talks about telling your story and thinking about your target audience so that you are really giving them what they are looking for. Here is the list of top 11 tips to make major improvements to your LinkedIn profile:

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This next section is going to focus on Tips number 6 through 10 about specific sections of the 'Work Experience' and also a bonus tip number #11 on how to actually make your background image on LinkedIn profile.

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LinkedIn Recommendations - Why You Need Them

In this video, William Arruda tackles a common LinkedIn question he often gets asked: “What Do I Do about Recommendations?”

This video focuses on three things:

1. What you need to do to get recommendations.
2. Who should you get recommendations from.
3. How to maximize the recommendations you get to build your brand and connect with others.

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Multimedia
The use of Multimedia in your LinkedIn profile is the best way to differentiate your profile. It helps integrate images, videos, slides, covers of documents in Summary and Experience sections of your profile. It's a great because it provides proof of performance and helps your brand come to life in LinkedIn. You can put your client presentations, different course activities, images of you presenting, working in a team or things you want to be reinforced, etc.
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How to customize your headline, the 120 characters that appear right under your name to build your brand online.

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Suggestions for creating a compelling Summary, the first section of your profile that a visitor sees, right under your name, headline and photo.  It is your “first impression,” so make it as strong as it can be.

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In this video, Kate Paine, journalist and public relations executive, talks about the ultimate way for you to stand out by using a personal story in your LinkedIn About (formerly Summary) section of your Profile.

Why Your Personal Story is Important?

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I'll show you ways on how you can really showcase this MBA and have it to work to your advantage.

1. Add it to your Headline - Maximize the 120 characters that go right underneath your name. First and most critical way to highlight your MBA is in the headline. If in case you can't claim the MBA or you're in the middle of completing the MBA, you can still add it to the headline by adding the word "Candidate" afterwards.

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In this video, LinkedIn expert, Viveka von Rosen, describes the ways of using LinkedIn Search to effectively find the right people, jobs and companies.

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LinkedIn Groups has changed a lot in the past year. In this video, you will take a quick look at these changes with Viveka Von Rosen.

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One of the best things that you can do when you're looking for a job is to connect with alumni on LinkedIn. This presentation covers the 5 simple steps to find, connect and engage with the right people through LinkedIn's alumni search.

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In this video, Viveka Von Rosen describes some of the best practices for connecting to new prospects or leads on LinkedIn. Viveka also suggests different invitation scripts that you can use when reaching out to these individuals.

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This video covers the ways of engaging with your connections on LinkedIn through commenting, sharing and liking updates of their activities, their articles and their posts or by sending them private messages.

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In this video, Ross Macpherson shows how your resume and LinkedIn profile should be aligned: where they can be similar and where they should be different; what to do and what not to do.   

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